市場定位 X 產品策略 X 通路經營 X 設計行銷
跟著新一代品牌經理人，深入市場和創意策略，掌握從產品到品牌，突破發展瓶頸的文化創新力！
💥💥優惠最後 2 天💥💥
▌課程對象
❶ 品牌經理人、企業主、創業家
➞強化品牌軟實力，探詢創新轉型的施力點
❷ 產品經理、通路行銷、品牌策略規劃工作者
➞擴展品牌經營視野，挖掘實踐的不同可能
❸ 對品牌經營、創意/生活產業有興趣的各領域工作者
➞掌握跨領域知識觀點，累積合作連結基礎
▌課程規劃
PART1·新舊融合再創造的品牌故事力
09:30-11:00 | 合興壹玖肆柒 鄭匡佑 創辦人
🙋觀點思考·實戰分享⇀
☉ 品牌發展和重塑，不免追求與時俱進的新意，然而如何維持傳統的本質，又該如何拿捏、操作「新」？為什麼說「傳統=創新」？
☉ 從傳統市場進入商業市場，面對轉型的過程，如何思考究竟需要怎麼樣的品牌？
課綱重點⇀
· 從傳統到創新的市場策略分析
· 如何說好品牌的故事：產品、空間的敘事設計
· 不同階段的品牌發展目標和調整
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PART2·從產品到品牌打造不一樣的台味
11:15-12:45 | 厝內 許文鴻 總經理
🙋觀點思考·實戰分享⇀
☉ 當「台味」成為市場熱潮，如何在品牌的進程之中，找到產品差異化的切角？
☉ 從傳統代工走向自有品牌，如何梳理品牌資產、整合和評估資源，決定投入面向的優先次序？
課綱重點⇀
·建立自有品牌的經營思考
·產品線規劃和設計開發
·線上線下的通路行銷分配
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PART3·品味經營打造跨文化的品牌魅力
13:55-15:25 | 巢家居 林雍順 總經理
🙋觀點思考·實戰分享⇀
☉ 市場銷售競爭激烈，從通路合作到自營通路，有哪些經營、選擇和溝通的眉角？
☉ 如何從市場觀察和選品開始，營造獨有的質感品味，創造認同、形塑偏好進而攻心？
課綱重點⇀
·商品vs.通路品牌的經營整合
·百貨與獨立店的評估和定位佈局
·選品和銷售營運的邏輯和操作
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PART4·設計結合行銷溝通新市場
15:40-17:10 | Unipapa 陳奕璋 創辦人
🙋觀點思考·實戰分享⇀
☉ 設計參與如何為老字號品牌找到非典型客戶、延伸信任感、開啟市場新機會？
☉ 創意不只來自生活，也來自團隊；Unipapa有何組織管理和運作的哲學？如何形塑內部風格，凝聚團隊的認同？
課綱重點⇀
·找到品牌的切入點建立市場區隔
·從正反經驗找到品牌的dos & don'ts
·行銷創意無極限的團隊經營
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▌報名資訊
▸ 早鳥優惠單人票 NT$3,200💥至 3/24 23:59 止（原價NT$3,600）
▸ 雙人票 NT$3,200/人
▸ 三人團票 NT$3,000/人
▸ 十人以上另有團體優惠，歡迎來電洽詢
▸ 優惠套票 NT$4,200/人（原價NT$6,546）內容包含：
① 3/31課程單人票
② Shopping Design雜誌4期
③ 精選品牌HYDY兩用隨行保溫杯1個(白/粉/咖3色隨機出貨)
▌相關須知
- 本課程提供午餐及茶飲，歡迎自行攜帶餐具及環保杯。
- 課程發票將開立4月份發票，另於明細中備註本次課程日期(3/31)，統一於課後5個工作天內以掛號寄出。
- 凡訂購本課程即贈送《Shopping Design》雜誌2期，自2021年3月號起算；2人以上報名，雜誌將自動做接續處理，並統一寄給訂購人收件。若訂購「年度回饋優惠套票」者，同樣享有2期贈閱，並將自動延長期別（共6期）。
- 以上若有其他需求，歡迎來信告知。
▌照片回顧
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